What a ton of fun!!
[Scotch] and I received our invites from Balvenie (for Warehouse 24 members) to join David Laird and the hosting crew from Momentum (lead by the lovely Jennifer Holm) for a night of tasting at the Landmark Theater in DC and we obliged!
Having never been to a Landmark Cinema, I had no idea there would be a full bar just inside the doors. They had a really great selection for a small bar attached to a movie theater and it’s probably part of the reason this venue was chosen to host the tasting. (or perhaps it was the leather seats and stadium seating? 🙂 )
The tickets for the event were actually hand made on a letter press by a boutique called Salt and Cedar (link: saltandcedar.com/). Everyone who made the RSVP for the tasting received one when their name was taken at the movie theater box office.
After checking-in and receiving your ticket, you walked down a hallway barely illuminated by Edison bulbs to a table where you were greeted with a hot cider mix. If we heard the ladies correctly, the glass you were handed came from a warmer full of apple cider and two and a half bottles of monkey shoulder. It was tasty but you had to close your nostrils to drink it. The steam from the drink would drive the alcohol into your nose to singe your nose hairs! 🙂
Right next to the hot-scotch-cider table was a table full of tasty appetizers… YUM!
50 people were essentially smooshed into a hallway outside of the theater while our hosts prepared the theater for the killer tasting.
I’m going to let a few pictures do the talking here…
Each seat in the theater had the classic Balvenie tasting tray with a bag of popcorn on it. The cup holders each held a Balvenie branded water dropper.
Candy was passed around to be paired with the samples:
And of course the samples:
David gave a great presentation hitting on a few familiar points from other Balvenie events but of course bringing up quite a number of new stories that we hadn’t heard before.
It was great to have such a small group for the tasting event. At other events, groups are typically herded from location to location so people can taste, listen, and get out. In a theater, it was much more intimate. There were a few questions asked by other guests and very awesome answers were given. I think the level of detail was much better at such a small event. We watched a few (3) of the rare craft videos with Anthony Bourdain but in between David spoke about the five rare crafts that Balvenie holds true to (Barley, floor maltings, coppersmiths, coopers, and the Malt master).
We got to hear about the trick-of-the-trade that Balvenie uses to maintain consistency in bottles like the Rum cask expressions. We learned why the 17 DoubleWood has a purple label instead of the classic white label. We even got to hear about the history of cask finishing. At one point, I raised my camera and David even posed for a picture lol:
After all of the videos, speaking, tasting, learning, and fun, I think the best part of the entire event was being able to talk to David one on one and ask him questions related to other parts of the scotch world and his job like how he got his job and what his favorite scotch is outside of the Balvenie. It’s this level of personal attention at Balvenie events that keep us coming back. It’s what Macallan and Glenlivet have both missed the mark on. I’ve got theories as to why the tastings are so different (different brand goals, distillery sizes, etc) but it’s interesting to see the difference so obviously.